STC-PHX Workshop: Information Design
Designing documents that people really read and use: a whirlwind tour of information design In this full-day workshop, Geoff will discuss some of the key concepts in information design (the art and science of effective communication with an audience by judicious combinations of words and pictures). The workshop will explain ways we can learn enough about our audiences that we can effectively meet their needs (audience analysis), will provide insights into how readers read text and analyze visual information, and will show how we can use this knowledge to design documents that can be understood and used effectively. The theory will be combined with hands-on exercises to provide attendees with enough experience to begin applying the new knowledge in their own workplace.
Speaker Information
Geoff Hart is an STC Fellow with more than 20 years of experience as a writer, editor, information designer, and French translator. He has published more than 300 articles, most available via his Web site (www.geoff-hart.com), as well as the book Effective Onscreen Editing.
A popular speaker at the STC annual conference and STC chapter meetings, Geoff has given presentations and workshops on topics ranging from writing and editing to information design, cross- cultural communication, and workplace survival skills. He currently works as a freelance French translator and scientific editor, specializing in authors for whom English is a second language.
Workshop Details:
Date:
Wednesday, October 15, 2008
Time:
9 am – 3:30 pm
Location:
Phoenix Airport Hilton
435 South 47th Street
Phoenix, AZ 85034
(480) 894-1600
Cost:
Includes lunch, beverages